The Project.
Analogue Automotive is a UK-based performance car builder dedicated to recapturing the purity of analogue driving. Analogue needed a website to match the passion and precision behind their handcrafted restomod models, based on the iconic S1 Lotus Elise. The website had to reflect the analogue soul of the vehicle, while delivering a sleek, modern digital experience.
- Create an engaging, premium website that captures the essence of the SuperSport.
- Design and build an interactive configurator for users to explore key customisation options.
- Showcase the car’s craftsmanship through rich visuals and immersive media.
- Ensure the site is mobile-friendly, fast, and easy to update.
- Provide a smooth user journey from product exploration to enquiry.
The Solution.
We designed and built a sleek, performance-focused website that reflects the ethos of the brand: beautiful, lightweight, purposeful.
Key Features Included:
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Immersive Landing Page: A striking visual intro to the SuperSport, combining video, imagery, and key product messaging.
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Custom Vehicle Configurator: Users can tailor colour, wheels, hardtop and spoiler options to build their dream SuperSport.
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Rich Media Integration: High-resolution imagery and embedded video show the car in full detail, giving users an up-close look at every finish, curve, and component.
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Mobile-First Design: Optimised for smartphones and tablets to ensure a seamless experience on any device.
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CMS-Driven Flexibility: Built for easy updates so the client can manage content, upload new assets, and add product variations without developer input.
The Result.
The finished site delivers a bold, clean user experience that reflects the SuperSport’s high-performance design. The configurator encourages deeper engagement and has become a core part of the sales funnel—giving prospective buyers a taste of the bespoke experience before they even make contact.
Analogue Automotive now has a digital presence that matches the quality and spirit of their product, helping them attract, inform, and convert a passionate niche audience of driving purists.
Visit Analogue Automotive
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Maverick Studio is a full-service creative agency based in Hampshire, UK.
We specialise in video production, animation, brand identity and graphic design—helping brands tell their story through impactful visuals and strategic creative. From corporate videos and product explainer animations to brochure design and marketing campaigns, we craft bold ideas that engage, inspire and elevate.
Maverick Studio is a trading name of Pivotal Collective Limited
Incorporated and registered in England & Wales | Company No. 12013182