The Project.
Lotus is a concept-stage alt coin. They approached us to develop a new brand identity for them which would stand out in the fast-moving blockchain space.
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Establish brand visibility and recognition in a highly competitive space
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Balance modern simplicity with professional weight
- High visibility for users
The Solution.
The logo had to stand out in a sea of other crypto logos. To that end we developed the icon within a circular framework to maximise impact when displayed on the various crypto exchanges. Negative space was employed to break up the circular shape, creating a juxtaposition.
The vibrant colour palette was strategically developed to further differentiate Lotus amidst the predominantly black/blue/orange of the competition.
Initial design concepts for Lotus’ branding were refined over several iterations until we arrived at the final design.
We also produced a detailed set of brand usage guidelines for Lotus.
The Result.
The identity we developed for Lotus carved out a space in the alt coin space by being elegant and restrained. The visual system positioned Lotus as a brand with staying power and strong visual integrity.
While still in the concept stage, the brand sets the tone for what a mature, design-conscious digital currency can look like.
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Maverick Studio is a full-service creative agency based in Hampshire, UK.
We specialise in video production, animation, brand identity and graphic design—helping brands tell their story through impactful visuals and strategic creative. From corporate videos and product explainer animations to brochure design and marketing campaigns, we craft bold ideas that engage, inspire and elevate.
Maverick Studio is a trading name of Pivotal Collective Limited
Incorporated and registered in England & Wales | Company No. 12013182