The Project.
Paua is a ground-breaking highly protective packaging material technology used in bags, boxes and cases. We’ve worked closely with Paua since 2017, producing a suite of print design and graphical assets for them — from brochures and swing tags, to infographics and product branding.
- Communicate Paua’s innovative impact protection technology in a visually engaging, accessible way.
- Create high-quality printed collateral to support product launches and sales conversations.
- Develop a cohesive visual language across brochures, swing tags, infographics, and trade show assets.
- Translate complex technical information into clear, digestible layouts and messaging.
The Solution.
Brochure Design — Paua’s brochures are a cornerstone of their sales and marketing toolkit. From product and market specific brochures, to business plan documents and brand usage guidelines, we developed a bold, clean, modular design system for Paua that works across a wide range of applications.
Infographics & 3D Visuals — Conveying complex product benefits in a clear and compelling way is central to Paua’s brand communication. We’ve created a suite of infographics and 3D renders to visualise how Paua’s materials work — from the structure of the material itself, to their environmentally conscious approach to manufacture.
Swing Tags — When products featuring Paua materials reach end-users, the brand experience continues. We designed a set of product swing tags for use in-store, and featuring essential technical information about the ingredient technology inside.
Trade Show Stand Graphics — For industry expos and trade shows, we worked with Paua to design large-format stand graphics that grab attention and communicate the essence of the brand from across the room.
The Result.
As Paua continues to push the boundaries of impact protection, we’re proud to support them with adaptable, effective design assets that evolve with their brand. From print to event presence, our work helps ensure Paua looks as smart and innovative as the tech they’re built on.
Our extensive experience working with technical brands, Like Paua, enables us to understand how to translate complex ideas into clear, compelling visuals that engage audiences without oversimplifying. Whether it’s advanced materials, performance data, or engineering-led products, we know how to shape messaging, layouts, and design systems that bring clarity and impact.
”Maverick Studio established our initial brand and assets over 4 years ago, and we have worked with them ever since. We’ve had the pleasure of working across a suite of projects from branding and guidelines, to animation and print design - and we are always blown away by the creative they deliver. Maverick are able to easily translate our initial ideas into creative that delivers on the brief and objectives. They deeply understand our brand and what we are trying to achieve, which is hard to find. We often find the biggest difficulty is that we like all their ideas!
Emma CoxManaging Director, Paua
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Maverick Studio is a full-service creative agency based in Hampshire, UK.
We specialise in video production, animation, brand identity and graphic design—helping brands tell their story through impactful visuals and strategic creative. From corporate videos and product explainer animations to brochure design and marketing campaigns, we craft bold ideas that engage, inspire and elevate.
Maverick Studio is a trading name of Pivotal Collective Limited
Incorporated and registered in England & Wales | Company No. 12013182